Marketing Manager

New York, NY

The Role

This role in the NewsGuard business team is pivotal to supporting us through the next phase of the company’s global growth. Reporting to NewsGuard’s Head of Communications and Marketing and indirectly to the co-CEOs and working closely with the business development and editorial teams, the Marketing Manager will bring fresh ideas on raising the mission-driven company’s business profile and strong communications acumen across NewsGuard’s global operations in pursuit of its mission to counter misinformation on behalf of news consumers, brands and democracies in nine countries and counting. 

The chief audiences for marketing efforts include prospects and customers for NewsGuard trust data. These include prospects for our ratings of news and information sources and our debunkings of the significant false claims spreading online among executives at digital platforms; for brand-safety tools including C-level executives at top brands as well as executives at ad agencies and ad-tech companies; for the generative AI models seeking to prevent spreading false claims; and for analysts in the defense and intelligence communities.

In addition, this manager will work to promote our new consumer product: REALITY CHECK, which has a growing reader base on Substack. 

We are looking for someone with at least two years of experience in marketing, preferably in a high-growth media or other content-focused organization, who is a proactive self-starter willing to run ambitious projects and roll their sleeves up with a can-do attitude. 

Key responsibilities include:

  • Supporting NewsGuard’s global marketing and communications function, and collaborating with the business-development team, analysts in the editorial team and country leads and colleagues to execute profile-raising activities and marketing activations that move the needle on our brand recognition
  • Amplifying NewsGuard’s world-class misinformation reporting across channels, including but not limited to digital media (earned and paid), stakeholder communications, and media relations
  • Devising a commercially minded strategy for boosting awareness and visibility of the NewsGuard brand and our various products serving distinct customers in different industries (as well as in the consumer marketplace via REALITY CHECK) as the leading partner in combating misinformation and restoring trust in the media 
  • Bringing creative communications, marketing, and partnership ideas to NewsGuard’s growing roster of global clients, as a key liaison for our partners on joint publicity and promotion
  • Producing NewsGuard’s brand marketing materials, press releases, the annual Social Impact Report, and award applications, among other products

We would like to hear from you if you have:

  • At least two years of experience developing and implementing B-to-B marketing functions and strategies, and delivering outcomes against agreed targets
  • Experience managing social media accounts and email marketing
  • A passion for journalism and mission-driven work around countering misinformation, and a deep understanding of the media landscape and how the media can build awareness of NewsGuard and our solutions for various industries
  • Experience working in a high-growth start-up environment, preferably in the media industry

Some nice-to-have things we are looking for in a candidate include:

  • Fluency (business proficiency) in one of the following languages: German, Italian, French, or Spanish 
  • Experience conducting market research
  • Familiarity with the HubSpot CRM, WordPress and Mailchimp
  • Graphic design skills


Base salary $65,000 to $90,000, depending on experience. PLUS target bonus of 10%, PLUS stock options.

How to Apply:

About NewsGuard

Launched in March 2018 by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal publisher Gordon Crovitz, NewsGuard provides credibility ratings and detailed “Nutrition Labels” for thousands of news and information websites. NewsGuard rates all the news and information websites that account for 95% of online engagement across the U.S., U.K., Canada, Germany, France, Italy, Austria, Australia, and New Zealand. 

NewsGuard products include NewsGuard for Advertising, which helps marketers concerned about their brand safety, and the Misinformation Fingerprints catalog of top hoaxes. In 2022, NewsGuard began rating television news and information programs and networks using criteria similar to those used to score websites but adapted for the video medium. NewsGuard’s TV ratings are the first to go beyond its initial ratings of websites. In 2023, ratings for news and information podcasts became available.

NewsGuard’s ratings are conducted by trained journalists using apolitical criteria of journalistic practice.

NewsGuard’s ratings and Nutrition Labels are licensed by search engines, social media platforms, generative AI models, web browsers, news aggregators and education companies to make NewsGuard’s information about news websites available to their users. Consumers can also access NewsGuard’s website ratings by purchasing a subscription to NewsGuard, which costs $4.95/month, €4.95/month, or £4.95/month, and includes access to NewsGuard’s browser extension for Chrome, Safari, and Firefox and its mobile app for iOS and Android. The extension is available for free on Microsoft’s Edge browser through a license agreement with Microsoft. Hundreds of public libraries globally receive free access to use NewsGuard’s browser extension on their public-access computers to give their patrons more context for the news they encounter online. For more information, including to download the browser extension and review the ratings process, visit