ISPs and mobile providers can license NewsGuard’s browser extension and mobile apps and include them in subscription packages for users–adding an online safety and trust tool to their offering for just pennies per user per year.
NewsGuard offers providers an opportunity to address a major, highly visible, in-the-news concern for consumers, especially with parents with children and teens who access news online in many communities.
Get noticed by regulators. Associate your brand with safety, security, trust, and reliability—characteristics that consumers look for and value in a company that provides internet service.
As marketing messages focused on speed become increasingly commoditized, NewsGuard brings ISPs and mobile providers a valuable new marketing platform emphasizing online safety and trust as a key value proposition beyond speed and reliability.
With consumers increasingly concerned about the impact of misinformation and online hoaxes on their families, ISPs and mobile providers can use NewsGuard’s data to offer additional content filters in parental control settings.
In market research commissioned by NewsGuard, the research firm YouGov found significant interest among consumer in a solution like NewsGuard:
85.5% of US adults think there is a problem with misinformation on the internet today (with 65% calling it a “significant problem.”)
59.3% of respondents would trust their internet provider or mobile phone provider more just for providing these ratings and labels as part of their offering.
22.6% of respondents would find their internet or mobile phone package “a lot more valuable” just for including news ratings and labels
51.7% say that when searching for a new internet or mobile phone provider, they would be more likely to consider “a company that included this service over a company that did not.”
NewsGuard licenses its product to internet and mobile providers on a per subscriber (or household) basis. Licensing NewsGuard entitles the provider to offer NewsGuard’s browser extension and mobile apps and to incorporate NewsGuard into any parental control offerings the provider chooses.