Misinformation Fingerprints

Continuous data about provably false narratives spreading online — built for misinformation detection at scale.

NewsGuard’s global team of information reliability analysts maintains the internet’s most complete, continuously updated, machine-readable feed of data about false claims circulating online.

Our AI-powered monitoring and detection systems enable our team to identify potentially false claims in near real time, providing an early warning and initial claim-tracking data to clients. Through a rigorous journalistic process, our analysts provide a definitive analysis of each claim with detailed evidence backing up any determination that a claim is false—along with human-verified URLs, keywords, search terms, social posts, multimedia assets, and language excerpts associated with the claim. 

The Misinformation Fingerprints can be used:

    • By AI tools to safeguard against misinformation in responses or retrieval-augmented generation processes.
    • By technology platforms to detect content that may violate their policies against harmful misinformation.
    • By trust & safety teams to understand mis- and disinformation risks, and track emerging narratives before they enter the mainstream.
    • By analysts tasked with defending against information operations from malign actors.
    • By corporate communicators to keep abreast of the evolving landscape of brand-related misinformation that could harm client reputation.

Purpose-built for use by both human analysts and AI tools, NewsGuard’s Misinformation Fingerprints™ provide a continuously updated view of the digital information environment—and a powerful way to track narratives that are emerging and spreading online.

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