Coverage by McKenzie Sadeghi, Dimitris Dimitriadis, Virginia Padovese, Giulia Pozzi, Sara Badilini, Chiara Vercellone, Natalie Huet, Zack Fishman, Leonie Pfaller, and Natalie Adams | Last Updated March 17, 2026
From unreliable AI-generated news outlets operating with little to no human oversight, to fabricated images produced by AI image generators, the rollout of generative artificial intelligence tools has been a boon to content farms and misinformation purveyors alike.
This AI Tracking Center is intended to highlight the ways that generative AI has been deployed to turbocharge misinformation operations and unreliable news. The Center includes a selection of NewsGuard’s reports, insights, and debunks related to artificial intelligence.
To date, NewsGuard’s team has identified 3,006 AI Content Farm news and information websites spanning 16 languages: Arabic, Chinese, Czech, Dutch, English, French, German, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Tagalog, Thai, and Turkish.
These websites – which typically feature generic names such as Times Business News and Business Post – also tend to churn out dozens of articles a day and are often the originators of false claims including about top brands, public health, political leaders and celebrities.In many cases, the revenue model for these websites is programmatic advertising under which the ad-tech industry delivers ads without regard to the nature or quality of the website. As a result, top brands are unintentionally supporting these sites. Unless brands take steps to exclude untrustworthy sites, their ads will continue to appear on these types of sites, creating an economic incentive for their creation at scale.
Researchers, platforms, advertisers, government agencies, and other institutions interested in accessing the full list of domains or who want details about our services for generative AI companies can contact us here. And to learn more about NewsGuard’s transparently sourced datasets for AI platforms, click here. NewsGuard is also reporting on AI-generated misinformation narratives and trends in its daily Reality Check newsletter.