Brand-safe advertising on quality news.

NewsGuard’s journalistic Reliability Ratings, covering 35,000+ online news sources that account for 95% of engagement, enable brands to reach engaged news audiences at scale while ensuring their ads run in safe and suitable news environments, down to page-level protections.

Target based on quality, not viewpoint.

NewsGuard offers the industry’s only solution for safe advertising on news based solely on transparent journalistic criteria — not subjective assessments of political orientation, bias, inflammatory news, or adversarial narratives.

Don’t block news. Unlock opportunity.

News advertising offers access to engaged audiences at efficient costs — yet, many brands miss out on this opportunity by defaulting to blanket news avoidance. NewsGuard offers a precise alternative powered by human-vetted journalistic assessments and page-level data.

With easy, low-cost activation through your platform or agency of choice, NewsGuard for Advertising enables brands to confidently advertise on quality news sources — while avoiding wasteful spending on made-for-advertising sites (MFAs), AI content farms, false claims, conspiracy theories, and other low-quality content.

Advertising with NewsGuard unlocks:

• Premium inventory at lower CPMs, driving significant cost efficiencies
• Highly engaged news audiences across the political spectrum
• Quality environments that boost campaign performance and generate results
• Brand integrity and content alignment that creates opportunities rather than restrictions