NewsGuard Insights
Watch Out: AI “News” Sites Are on the Rise
Safeguard yourself against misinformation by staying alert to the rise of AI-generated websites.
Read It Now
How Journalistic Red-Teaming Can Help AI Companies Fix Misinformation Blindspots
Journalists should never act as enemies of truth — except when conducting misinformation red-team evaluations.
Read It Now
Five Considerations When Crafting Your Company’s Anti-Misinformation Strategy
Misinformation is no longer just a reputational issue: It impacts corporate security, advertising, and employee safety, among other business areas. Read on to learn about how companies can develop cross-functional approaches to tackling misinformation.
Read It Now
Academic Researchers Make the Case that Search Engines Should Include Trust Indicators for News and Information. Here’s Why:
A study using NewsGuard data found that using online search to evaluate the truthfulness of false news articles actually increases the probability of believing them.
Read It Now
Five Ways NewsGuard Has Made a Difference in Five Years
Here’s how NewsGuard has contributed to the fight against misinformation over the last five years, through partnerships across advertising, AI, education, audience intelligence, and academic research.
Read It Now
How AI Companies Can Use NewsGuard Trust Data for Text, Image, Video and Audio Generators
An overview of how AI companies use NewsGuard’s data to strengthen the safety and transparency of their user outputs, and why companies have chosen NewsGuard for their trust and safety tech stack.
Read It Now
Three Ways Brands Can Protect Themselves from Misinformation in an Election Year
A summary of election-related insights recently shared by NewsGuard’s editorial team in briefings for journalists and the trust and safety industry, adapted for a brand audience.
Read It Now
NewsGuard in Italy: Our Progress and Partnerships
NewsGuard’s award-winning Italian editorial coverage, reporting, partnerships, research, and media literacy efforts have had broad impact.
Read It Now
How the U.K. Government Used NewsGuard’s Pulsar Integration To Detect Misinformation Narratives
The U.K. Government’s Department of Culture, Media and Sport (DCMS) analyzes public conversations to inform government policy and communications with the help of Pulsar and its NewsGuard integration.
Read It Now
Why the ‘Wisdom of the Crowd’ Can’t Make Generative AI Safe from Misinformation
The crowd may be able to provide reliable feedback on AI-generated text output about how to scramble an egg—but not about whether Covid vaccines work or Nazis rule Ukraine. However, trained journalists applying transparent, accountable, and apolitical criteria can offer AI models trustworthy training data.
Read It Now
How Microsoft Uses NewsGuard to Support its Trusted, Transparent Technology
Some examples of how Microsoft provides NewsGuard trust tools to safeguard users online.
Read It Now
Four Months of NewsGuard in Australia/New Zealand: Our Progress and Partnerships So Far
A summary of the highlights of our first few months in Australia and New Zealand.
Read It Now
It’s Time for a New Standard of Brand Safety
Smart industries evolve to meet new challenges. It’s time for Brand Safety to meet this test, with new transparent and accountable tools.
Read It Now
Safeguarding Generative AI Models from Spreading Misinformation with Transparently Sourced Data
The rapidly advancing capabilities of AI models require transparently sourced data inputs for fine-tuning models and providing guardrails during post-processing of outputs. NewsGuard for AI solves this misinformation problem, which has undermined trust in AI.
Read It Now
How brands can use NewsGuard to protect themselves from the onslaught of AI-produced misinformation websites
AI-produced misinformation websites are now proliferating online. Here’s how advertisers and brands can keep themselves protected from harmful adjacencies using NewsGuard’s meticulous, transparent site credibility ratings.
Read It Now
How NewsGuard’s Misinformation Fingerprints Provide Early Warning Alerts for Emerging Online Threats
NewsGuard’s constantly updated catalog of machine-readable false narratives helps teams in the AI, digital-platform, defense, and reputation-management sectors stay abreast of emerging falsehoods circulating online to track and mitigate the spread of misinformation.
Read It Now