Navigating brand safety while advertising on podcasts can be a tricky balancing act for brands. NewsGuard’s Podcast Reliability Ratings are designed to take the guesswork out of the equation, empowering advertisers and podcast platforms to make smarter, more informed decisions. With these ratings, brands can confidently connect with engaged audiences on news podcasts — ensuring both reach and brand safety are never compromised.
NewsGuard’s Podcast Reliability Ratings assess the journalistic standards of a show or podcast network based on a set of apolitical journalistic criteria. Each show receives a 0-10 safety score and a rating level, along with a detailed “Nutrition Label” supporting the show’s rating with analysis and examples.
Ratings are produced by NewsGuard’s team of expert information reliability analysts, who come from diverse, nonpartisan journalistic backgrounds. Analysts review a wide cross-section of each show’s content to understand its typical practices and how it covers news topics about which misinformation is prevalent. As a result, NewsGuard’s ratings provide a precise, timely guide for advertisers or podcast platforms looking to reach news audiences safely.
We help advertisers decide where to purchase ads based on our transparently-sourced data, empowering them to invest in news podcasts that align with their values and mitigate brand safety risks. Brands and agencies use our scores in conjunction with their brand safety policies to decide which podcasts to target for advertising.
Our comprehensive, human-sourced podcast ratings help guide content moderators at streaming platforms as they curate podcasts from publishers that meet the standards of editorial integrity and transparency they require.
