Responsible ad placements for news—powered by human intelligence.
Advertising on news can provide access to highly engaged audiences, outstanding click-through and response rates, and CPM efficiencies for advertisers — but it can also come with brand-safety risk.
Powered by NewsGuard’s journalist-curated trust ratings for thousands of online news and information sources, NewsGuard for Advertising provides rich data about online news sources that advertisers use advertise safely and responsibly on news content while avoiding risk from misinformation and disinformation, made-for-advertising sites (MFAs), and unreliable AI-generated content.
