For the purposes of the European General Data
Protection Regulation 2016/679 (the “GDPR”), NewsGuard Technologies, Inc. is
the “data controller” of, and is responsible for, European personal information
collected through the website www.newsguardtech.com
If you have any inquiries or complaints
By post: NewsGuard
25 West 52nd Street
New York, NY 10019
Attn.: Privacy Counsel
VeraSafe has been appointed as NewsGuard’s representative in the
European Union for data protection matters, pursuant to Article 27 of the GDPR.
VeraSafe can be contacted, in addition to NewsGuard, for matters related to the
processing of your personal data only. To make such an inquiry, please contact VeraSafe
using the details set out below:
VeraSafe Ireland Ltd. Unit 3D North Point House North Point Business Park New Mallow Road Cork T23AT2P Ireland
By telephone: +420
228 881 031
1. Categories of Personal Information Collected by NewsGuard
We may collect and process the following categories of Personal Information:
Personal Information provided to us.
Website visitors and users of our browser extension provide Personal Information to us in a number of ways, for example when choosing to sign up for our newsletter, providing us with feedback, reporting an error or factual mistake in one of our nutrition labels, reporting a suspicious website, or corresponding with us by phone, email, Signal or WhatsApp. Such Personal Information includes:
— “Contact Information”, such as:
telephone number; and
Personal Information we collect.
We collect certain Personal Information when you visit our Website and through your use of our browser extension, namely:
Information about the computer, mobile device or other device you use to access the Website, such as web browser type, language and version, screen size and other transactional information;
Geolocation information (this is limited to the region from which you access our Website or use our browser extension); and
Information about your visit, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, etc.
We also allow select third parties (e.g. Google Analytics) to collect Electronic Identification Data about our Website visitors and browser extension users to provide us with better insights into the use of the Website and browser extension provided you have given your valid consent to such collection. Such Electronic Identification Data is received on an aggregated basis and cannot be used to identify you personally. When using the browser extension, this tracking only occurs if you interact with the browser extension (e.g. hovering/clicking on a shield). We do not track when a shield appears on a page or what pages they appear on. The URL that the interaction occurs from is never tracked.
2. Use of Personal Information
We will process your Personal Information for the following purposes as is necessary for the performance of a contract between you and us (including our Terms of Service) or to answer questions or take steps at your request prior to entering into a contract:
To provide our services;
To notify you about changes to our services; and
To respond to queries or requests and to provide technical suppor
We will process your Personal Information for the following purposes as is reasonably necessary in our legitimate business interests, or where you have given your informed consent to such processing if required by applicable law (such consent may be withdrawn at any time):
To respond to feedback submissions;
To respond to errors or factual mistakes reported in one of our nutritional labels;
To prevent or detect fraud, malicious activity or abuses of our Website and to keep our Website safe and secure;
To administer our Website and for troubleshooting, data analysis, testing, research and statistical analysis;
To create products and services that might meet your needs;
To know basic information about the use of our Website, such as which nutrition labels are getting the most traffic or which geographical areas are yielding the most users;
To operate, improve and optimize our services, for example by reviewing visits to our Website and its various subpages and use of our browser extension;
To protect our legal rights and property in connection with our services;
To investigate and prevent fraud or potentially illegal activities and to investigate potential violations of and to enforce our Terms of Service;
To keep you updated by sending you NewsGuard newsletters; and
To send you personalized marketing communications, in order to keep you informed of our and products and services which we consider may be of interest to you.
We offer you the opportunity on our Website to provide feedback on our ratings and nutrition labels. This feedback is shared internally only and is not shared with the public and is not a “public activity.”
However, if you represent a website we have rated and written about, we may post any comment or complaint you may have shared with us about that rating or write-up, but only if you have first given your consent. Separately, if we share a comment or complaint you have madewe will only share your name if you have first provided your consent to us doing so, such consent may be withdrawn at any time.
3. Browsing History
When you visit a website with the NewsGuard browser extension
enabled, the browser extension sends the website domain to NewsGuard’s servers
to check whether a rating and nutrition label exists for that site and, if one
does, to display that rating and nutrition label in your browser.
However, NewsGuard does not collect or store this information or
any information about the websites you visit. The servers and load balancers
that receive this information do not store or transmit any logs of this
NewsGuard cannot and does not use data about the websites you
visit for any purpose other than to serve its ratings and nutrition labels to
you as you use the browser extension.
4. Does NewsGuard Share Your Personal Information?
We are not in the business of selling
advertising of any kind or facilitating third party marketing of any kind. Therefore,
We will not sell, hire out or pass on your Personal Information to third
you provide prior consent.
We may share Personal Information in the
Our service providers,
who are bound by law and contract to protect your Personal Information and only
use your Personal Information in accordance with our instructions.
Where needed to
enforce our rights, protect our property or protect the rights, or safety of
NewsGuard and others or to support external auditing, compliance and corporate
We may share Personal
Information with one or more third parties in connection with or during
negotiation of any merger, financing, acquisition or dissolution, transition,
or proceeding involving the sale, transfer, divestiture, or disclosure of all
or a portion of our business or assets.
We will disclose
Personal Information when legally required to do so and in response to lawful
requests by public authorities, including to meet national security or law
enforcement requirements, such as in response to a subpoena or other request,
including to law enforcement agencies and courts in the United States and other
countries where we operate.
We will only transfer your Personal Information to trusted third
parties who provide sufficient guarantees in respect of the technical and
organizational security measures governing the processing to be carried out and
who can demonstrate a commitment to compliance with those measures.
Where Personal Information relating to individuals based in the
European Economic Area (“EEA”) is shared with a third party located in a
non-EEA country that has not received an adequacy decision by the European
Commission, we rely on appropriate safeguards, such as the European
Commission-approved Standard Contractual Clauses and EU-U.S. Privacy Shield
Framework, to transfer the Personal Information.
5. How Do We Store Your Personal Information and For How Long?
We store your Personal Information on a database internally and for no longer than is necessary for the purpose for which such Personal Information is processed.
In any event, Personal Information is deleted after six months. Backups of the database are kept for a maximum of six months, after which they are securely deleted. You can always request your Personal Information be deleted at any time.
6. How Secure is my Personal Information?
We design our data collection and storage systems with the priority of your security and privacy. We use standard industry practices to protect your submission, including firewalls, SSL encryption, and co-location at a 24/7 secured, controlled environment.
7. Email Newsletters
If you submit your name and email address on our Website, we may
periodically send you email newsletters about our services, provided
you have given your consent.
If you no longer wish to receive our newsletters, you may opt
out at any time by following the “unsubscribe” instructions located near the
bottom of each email.
8. Changing Personal Information
You have the right to request copies of your personal
submissions to the User-Generated Feedback form NewsGuard within the last six
You have the right to access, correct and request removal of
your Personal Information by e-mailing us at email@example.com.
9. European Privacy Rights
In certain circumstances, you may have the following rights in
relation to your Personal Information:
Request access to your Personal Information. You may have the right
to request access to any Personal Information we hold about you as well as
related data, including the purposes for processing the Personal Information,
the recipients or categories of recipients with whom the Personal Information
has been shared, where possible, the period for which the Personal Information
will be stored, the source of the Personal Information, and the existence of
any automated decision making
Request correction of your Personal Information. You may have the right to obtain without undue
delay the rectification of any inaccurate Personal Information we hold about
Request erasure of your Personal Information. You may have the right to request that Personal
Information held about you is deleted.
Request restriction of processing your Personal
Information. You may have the right
to prevent or restrict processing of your Personal Information.
Request transfer of your Personal Information. You may have the right to request transfer of
your Personal Information directly to a third party where this is technically
Right to object. You may have the right
to object to the processing of your Personal Information when you have
legitimate reasons to do so.
Right to withdraw consent. Where processing is based on consent, you may
have the right to withdraw such consent.
We aim to respond to requests made by you
within one month, but may extend that period by two further months where
Where you believe that we have not complied with our obligation
to make a complaint to an EU Data Protection Authority, such as the UK’s
Information Commissioner’s Office.
10. Exercising Your Rights
To exercise the above-mentioned rights, please send an e-mail
with an enclosed copy of the frontside of your identity card to firstname.lastname@example.org.
We reserve the right to request the provision of additional information
necessary to confirm the identity of the enquirer.
11. Data Processing in the United States
If you are visiting our websites and/or using our services or otherwise providing Personal Information to us from outside the U.S., be aware that your Personal Information may be transferred to, stored, and processed in the United States where our servers are located, and our central database is operated.
of changing business practices, technology and legal requirements. Any changes
will be posted on this page. We
are aware of any changes. The most
at the bottom of this Policy.