Responsible ad placements for news—powered by human intelligence.
Advertising on news can provide access to highly engaged audiences, oustanding click-through and response rates, and CPM efficiencies for advertisers — but it can also come with brand-safety risk.
Powered by NewsGuard’s journalist-curated trust ratings for thousands of online news and information sources, NewsGuard for Advertising provides rich data about online news sources that advertisers use advertise safely and responsibly on news content while avoiding risk from misinformation and disinformation, made-for-advertising sites (MFAs), and unreliable AI-generated content.
NewsGuard for Advertising helps advertisers identify credible, trusted news sources to include in their ad campaigns, expanding reach, lowering CPMs, and improving performance.
Brands can use NewsGuard’s data to craft custom news targeting or safety segments based on their standards. Advertisers can use NewsGuard’s more than 40 data and metadata points to create a campaign that matches their brand-suitability guidelines.
