Transparent tools to counter misinformation for readers, brands, and democracies.
Partners
Responsible AI requires human judgment and accountability
Companies offering generative AI products can license NewsGuard’s human-curated data to fine-tune their models and to create post-processing guardrails to recognize and debunk demonstrably false narratives, and treat content from trustworthy news sites differently than content from misinformation sites.
How advertising responsibly on news expands reach, lowers CPMs, and improves campaign performance
An IPG Mediabrands case study demonstrates how expanding advertising on credible news sources helps improve ad campaign results.