Protect your users from misinformation online. NewsGuard’s analysts are experienced journalists with varied backgrounds who apply nine basic, apolitical criteria of journalistic practice to all the news and information websites that account for 95%-plus of online engagement in the countries in which we operate. Each site is rated green or red, on a scale from 1 to 100, with a Nutrition Label. Users get instant information about the trustworthiness of the sources they see in search results and their social media feeds.
NewsGuard is a fully transparent, independent and trusted source for ratings about news sites. A Gallup poll found that 90% of consumers trust “experienced journalists with varied backgrounds” more than technology companies to rate news sites. Our analysts reach out to websites for comment (algorithms don’t call for comment), and hundreds of news publishers have improved their practices after engaging with our analysts (NewsGuard hopes publishers “game” its system by improving their credibility and transparency practices).
69% would trust social media and search companies more just for including NewsGuard in their products.
91% said the Nutrition Labels were helpful, 90% generally agree with the ratings and 87% noticed the ratings when online.
NewsGuard licenses its product to search and social media companies on a per user (active user) basis. Licensing NewsGuard entitles the partner to incorporate NewsGuard’s ratings and metadata as signals for search and news feed algorithms–or to display NewsGuards ratings and Nutrition Labels to end users to help them make their own decisions about which sources to trust.