NewsGuard for Advertising

Brand-safe advertising on quality news.

NewsGuard’s journalistic Reliability Ratings, covering 35,000+ online news sources that account for 95% of engagement, enable brands to reach engaged news audiences at scale while ensuring their ads run in safe and suitable news environments.

Target based on quality, not viewpoint.

NewsGuard offers the industry’s only solution for safe advertising on news based solely on transparent journalistic criteria—not subjective assessments of political orientation, bias, inflammatory news, or adversarial narratives.

Don’t block news. Unlock opportunity.

News advertising offers access to engaged audiences at efficient costs — yet, many brands miss out on this opportunity by defaulting to blanket news avoidance. NewsGuard offers an alternative powered by human-vetted journalistic assessments.

With easy, low-cost activation through your platform or agency of choice, NewsGuard for Advertising enables brands to confidently advertise on quality news sources—while avoiding wasteful spending on made-for-advertising sites (MFAs), AI content farms, false claims, conspiracy theories, and other low-quality content.

Advertising with NewsGuard unlocks:

• Premium inventory at lower CPMs, driving significant cost efficiencies
• Highly engaged news audiences across the political spectrum
• Quality environments that boost campaign performance and generate results
• Brand integrity and content alignment that creates opportunities rather than restrictions