Brand Misinformation Monitoring Service

NewsGuard’s team of journalistically-trained analysts provides brands with a real-time monitoring service to identify and respond to emerging false narratives before they cause reputational harm. NewsGuard’s Brand Misinformation Monitoring service includes tracking provably false narratives related to a brand across social platforms, GenAI outputs and websites. We provide reports that can be used to publicly debunk misinformation.

What We Monitor:

• Websites: Monitoring at both the outlet and page level, with potentially harmful or false narratives flagged, assessed, and escalated for verification.
• AI: Providing actionable insights into how clients are represented—or misrepresented—by AI models through services that identify and address hallucinations, false claims, AI-generated errors, and coordinated influence campaigns.
• Social Media: Comprehensive tracking across platforms including TikTok, X (Twitter), YouTube, Instagram, Facebook, Reddit, Telegram, and more.

What You Get: 

• Early Warning Alerts: Real-time notifications of emerging false or harmful narratives including a narrative description, preliminary assessment, and data about the key drivers of the narrative’s spread.
• False Claim Fingerprints: Data captures claims with URLs, dates, excerpts, and multimedia, giving brands an independent source to cite in public or internal comms.
• AI Auditing & Red-Teaming: Detailed analysis showing how misinformation targeting your brand may be appearing in leading AI tools, with tailored risk reports and mitigation recommendations.