NewsGuard uses journalism to fight false news, misinformation, and disinformation. Our trained analysts, who are experienced journalists, research online news brands to help readers and viewers know which ones are trying to do legitimate journalism—and which are not.

Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.

Readers have more context for their news online.

And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.

NewsGuard also provides “Nutrition Label” write-ups on all the news and information websites among the 4,500 sites that account for 98% of online engagement in the U.S., in English.

A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.

After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.

Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.

Coming Soon: The Browser Extension

We tell you if a news site is reliable—right in your browser

  1. Provide your email address to the right, and when we launch, we’ll send you a link to install the NewsGuard plugin in your Google Chrome browser with one click.
  2. As you browse the news, you’ll see the NewsGuard icon next to news links on search engines and social media feeds, such as Google and Facebook. Green rated sites follow basic standards of accuracy and accountability. Red rated sites do not.
  3. Hover your mouse over the NewsGuard icon for a brief description of each site and why it received its rating. Or click “read more” to get a full description of the site and how it rates on each of our nine criteria.

Be the first in line: sign up to be notified when the browser extension becomes available. (Note: We do not collect any personal data of any kind from those using our extension.)

For Advertisers

Finally, a way to protect brand safety by keeping ads off unreliable news websites.

The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.

Brand safety
By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria. Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns.

Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website.

For Libraries

A news literacy tool librarians include on the computers they provide their patrons.

Libraries across the country can add the NewsGuard browser plug-in to the computers used by their patrons, which helps librarians in their efforts to improve news literacy. This browser plug-in is free for librarians and their patrons and has full privacy protections.

A free browser plug-in
Librarians have long been champions of news literacy. By providing the free NewsGuard browser on library computers, librarians help patrons become better informed about the sources of news they encounter online.

In addition to being able to use the NewsGuard browser plug-in while accessing the internet while at the library, patrons can download the NewsGuard browser plug-in for free on their own desktop or laptop computer. NewsGuard is making instructions available to librarians to share with their interested patrons.

In The News
See All News
April 19, 2018

NewsGuard Expands with Veteran Journalists from New York Times and AP

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April 10, 2018

Inside Steven Brill and Gordon Crovitz’s War on Fake News

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March 5, 2018

New venture aims to combat “fake news” on social media with warning labels

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March 5, 2018

Coming this fall: ‘nutrition labels’ for news

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