Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.
Readers have more context for their news online.
And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.
NewsGuard also provides “Nutrition Label” write-ups of the more than 2,000 news and information sites that account for 96% of online engagement in the U.S. in English.
A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.
After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.
Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.
This extension is available only via browsers. NewsGuard will be available on mobile devices when the digital platforms such as social media sites and search engines or mobile operating systems add our ratings and Nutrition Labels directly.
(Note: We do not collect any personal data of any kind from those using our extension.)
The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.
Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website.
Visit our News Literacy page to learn more about how hundreds of libraries and schools use NewsGuard, and how your group or institution can partner with NewsGuard or use NewsGuard’s free resources today.