NewsGuard uses journalism to fight false news, misinformation, and disinformation. Our trained analysts, who are experienced journalists, research online news brands to help readers and viewers know which ones are trying to do legitimate journalism—and which are not.

Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.

Readers have more context for their news online.

And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.

NewsGuard also provides “Nutrition Label” write-ups of the more than 2,000 news and information sites that account for 96% of online engagement in the U.S. in English.

A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.

After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.

Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.

Get the Browser Extension

We tell you if a news site is reliable—right in your browser

  1. You can install the NewsGuard plugin in either your Google Chrome, Microsoft Edge, Mozilla Firefox, or Apple Safari browser with one click.
  2. As you browse the news, you’ll see the NewsGuard icon next to news links on search engines and social media feeds, such as Google, Bing, Facebook and Twitter. Green-rated sites follow basic standards of accuracy and accountability. Red-rated sites do not. Gray-rated sites refer to platforms and orange-rated sites indicate satire sites.
  3. Hover your mouse over the NewsGuard icon for a brief description of each site and why it received its rating. Click “See the full Nutrition Label” to read a longer description of the site and how it rates on each of our nine criteria.

Get the extension version of NewsGuard for your browser

This extension is available only via browsers. NewsGuard will be available on mobile devices when the digital platforms such as social media sites and search engines or mobile operating systems add our ratings and Nutrition Labels directly.

(Note: We do not collect any personal data of any kind from those using our extension.)

For Advertisers

Finally, a way to protect brand safety by keeping ads off unreliable news websites.

The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.

Brand safety
By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria. Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns.

Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website.

For Libraries, Educators and Parents
News literacy is an essential skill for students and adults alike. With its ratings and detailed Nutrition Label reviews, NewsGuard is the only resource that provides extensive context about thousands of news and information websites, created by journalistically trained analysts assessing basic journalistic criteria of credibility and transparency.
A free browser extension and news literacy resources
Librarians, educators, and parents across the U.S. use NewsGuard’s free internet browser extension and other resources to teach news literacy and help children and adults sift through the vast number of sources of news and information online. NewsGuard continues to improve its educational offerings by partnering with leading news literacy organizations and participating in conferences and events centered on media literacy.

Visit our News Literacy page to learn more about how hundreds of libraries and schools use NewsGuard, and how your group or institution can partner with NewsGuard or use NewsGuard’s free resources today.

In The News
SEE ALL NEWS
February 1, 2019

NewsGuard’s ‘real news’ seal of approval helps spark change in fake news era

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January 25, 2019

NewsGuard “is a good idea…pretty right down the middle…there’s accountability…that’s pretty profound.”

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January 16, 2019

Veterans of the News Business Are Now Fighting Fakes

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January 9, 2019

Here’s What Happens When News Comes With a Nutrition Label

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