Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.
Readers have more context for their news online.
And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.
NewsGuard also provides “Nutrition Label” write-ups on all the news and information websites among the 4,500 sites that account for 98% of online engagement in the U.S., in English.
A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.
After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online.
Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.
The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.
Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website.
Libraries across the country can add the NewsGuard browser plug-in to the computers used by their patrons, which helps librarians in their efforts to improve news literacy. This browser plug-in is free for librarians and their patrons and has full privacy protections.
In addition to being able to use the NewsGuard browser plug-in while accessing the internet while at the library, patrons can download the NewsGuard browser plug-in for free on their own desktop or laptop computer. NewsGuard is making instructions available to librarians to share with their interested patrons.