NewsGuard’s ratings signal if a website follows basic journalistic standards or instead has a hidden agenda or knowingly publishes falsehoods or propaganda. Readers get more context for their news online, and advertisers worried about their brands’ reputations keep their ads off unreliable news sites.
We provides ratings and “Nutrition Label” write-ups for the 4,000+ news and information sites that account for 95% of online engagement across the U.S., U.K., France, Germany and Italy. A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending sites that NewsGuard has not yet rated—and rates them in real time.
Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—and which they cannot.
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NewsGuard’s free newsletter, the Misinformation Monitor, includes data, trends and special reports on digital misinformation and disinformation. In our January edition, we cover a recent increase in online engagement with misinformation sites, explore how anti-immigrant misinformation can lead to real-world violence, and highlight digital ‘pranksters’ that mimic real news brands to spread hoaxes and generate ad revenue.
The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.
Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website. Schedule a Product Overview
Visit our News Literacy page to learn more about how hundreds of libraries and schools use NewsGuard, and how your group or institution can partner with NewsGuard or use NewsGuard’s free resources today.