Our Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.
Readers have more context for their news online. And advertisers worried about their brands’ reputations keep their ads off unreliable news sites.
NewsGuard provides ratings and “Nutrition Label” write-ups of the more than 3,700 news and information sites that account for 96% of online engagement in the U.S. in English and more than 90% of engagement in the U.K., France, Italy and Germany.
A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time.
Our goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on.
NewsGuard’s Human Intelligence solution to misinformation and disinformation launched a year ago in September 2018. Read our report sharing highlights, insights, and key metrics from our first year of fighting misinformation online.
The NewsGuard rating of news websites separates sites that are doing reliable journalism from purveyors of false or misleading news or disinformation. Advertisers use the NewsGuard ratings to build a list of reliable news sites safe for advertising and to keep ads off inappropriate sites.
Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news. NewsGuard adds an extra layer of protection as the only process that involves human beings—trained journalists—reviewing every website. Schedule a Product Overview
Visit our News Literacy page to learn more about how hundreds of libraries and schools use NewsGuard, and how your group or institution can partner with NewsGuard or use NewsGuard’s free resources today.