How the UK Government Used NewsGuard’s Pulsar Integration To Detect Misinformation Narratives
The UK Government’s Department of Culture, Media and Sport (DCMS) analyzes public conversations to inform government policy and communications with the help of Pulsar and its NewsGuard integration.
By Veena McCoole | Published on August 28, 2023
In an era when misinformation frequently pervades on- and offline conversations, it’s crucial for companies and government agencies to keep abreast of public sentiment and conversation topics. DCMS uses audience intelligence platform Pulsar—and NewsGuard’s Reliability Ratings integrated into Pulsar’s platform—to tackle the spread of false narratives and inform policy and government communications. Read the full case study here.
Pulsar’s capabilities for clients like DCMS
- With the help of Pulsar TRAC’s capacity to detect misinformation powered by NewsGuard’s Reliability Ratings, the DCMS team could: Understand the prevalence of preventable misinformation and its role in shaping public conversation.
- Discern how different types of misinformation are disseminated, and what communities and users it targets.
- Isolate misinformation content within specific online conversations to gauge public opinion and mitigate harmful false narratives if necessary.
- Understand the impact of misinformation using Pulsar’s proprietary “Visibility” score, which algorithmically calculates the impact of a piece of content on the web.