Show Your Readers You’re Trusted with a NewsGuard Rating
NewsGuard reviews news and information websites using nine journalistic standards—like accuracy, corrections, transparency, and ownership disclosure. If your site is rated reliable, you’re welcome to share that with your audience at no cost. This independent third-party validation helps you:
- Build trust among new readers
- Demonstrate brand safety to advertisers
- Attract subscribers who value quality journalism
Below, we provide some background information on NewsGuard and suggested language for promoting your NewsGuard rating. We also highlight examples of publishers who have promoted their NewsGuard ratings to readers.
How to Share Your Rating
Here are easy, effective ways to promote your NewsGuard rating:
- Add your rating to your “About Us” page
- Highlight it in your advertising kit for brands
- Mention it in subscriber acquisition messages (“Subscribe now – rated reliable by NewsGuard”)
- Use House Ads to show off your rating
- Post about it on social media
Suggested Language
Consider wording like:
“[PUBLICATION] is rated trustworthy by NewsGuard, an independent organization that evaluates news sites’ adherence to journalistic standards. Learn more at newsguardtech.com.”
Icons & Image Assets for Sharing Your Rating
Use these free image assets to market your NewsGuard rating:
- Green Check Badge: Use this if your site has an overall “Credible” rating (60 points or above)
- Perfect Score Badge: If your site has a score of 100/100, this badge can be used as well
- Customizable House Ad: Run this ad unit to share your NewsGuard rating.
- NewsGuard Logo: Use as needed to promote your rating.
Examples of publishers promoting their NewsGuard ratings
Here are some examples of publishers promoting their NewsGuard ratings to readers.
