NewsGuard’s EMFA Validation Service:

Ensuring Compliance for Very Large Online Platforms

As Very Large Online Platforms (VLOPs) navigate the new obligations set by the European Media Freedom Act (EMFA), NewsGuard offers a comprehensive solution to assist in compliance. Our expertise in media verification enhances transparency, accountability, and the quality of journalism across the EU.

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Why Choose NewsGuard?

  • Proven Expertise: We have evaluated media outlets representing 95% of online engagement with the news in nine countries since 2018, using a rigorous methodology based on information reliability standards, making us a unique partner to classify Media Service Providers (MSPs).
  • MSP Assessment: We assist VLOPs in determining which accounts qualify as MSPs by adapting our rigorous information reliability standards to the specific demands of the EMFA, and reviewing applications.
  • Comprehensive Verification: We ensure MSPs provide transparent ownership information, maintain editorial independence, and do not publish AI-generated content without human oversight.

Our process is rigorous and does not rely on self-reporting by MSPs that they adhere to a given requirement. For example, an MSP may have articulated a corrections policy in a questionnaire or on its About page. But we check to make sure the corrections policy has been effectively implemented. Moreover, we constantly engage with MSPs to allow them to comment on any questions our analysts may have and to take corrective action.

Proactive Monitoring
NewsGuard offers a comprehensive dashboard for VLOPs to track MSP applications, recommendations, and facilitate yearly public reporting, ensuring compliance with EMFA requirements.

Commitment to Quality Journalism
Partnering with NewsGuard demonstrates your commitment to supporting trustworthy media and enhances the credibility of information shared on your platform.

Trusted EU Partner
As a signatory of the EU Code of Practice on Disinformation (now Code of Conduct under the DSA,) NewsGuard is recognized as a trusted partner for engaging with EU officials.

Navigating the complexities of the EMFA can be challenging, but with NewsGuard as their partner, VLOPs can ensure compliance while supporting journalistic integrity across Europe. Together, we can create a more transparent and trustworthy media landscape, fulfilling VLOP obligations under the EMFA.