If you’re interested in learning more about the domains where your ads appeared, or about NewsGuard and our work in the advertising industry in general, contact us using the form below.
Welcome to NewsGuard
If you’ve been brought to this page from your partner Zulu5, their zGuard crawler found your brand or a brand of interest placed ads on a misinformation website as identified by NewsGuard.
About NewsGuard
NewsGuard is a tool that shows you trust scores and ratings for more than 9,100 news and information websites as you browse the internet.
NewsGuard was created by a team of journalists who assess the credibility and transparency of news and information websites based on nine basic, apolitical journalistic criteria, such as whether the site repeatedly publishes false content, whether it discloses who owns and finances it, and whether it corrects factual errors when they occur.
How NewsGuard works with the advertising industry
Advertisers inadvertently send $2.6 billion to misinformation publishers each year in ad revenue, according to our research with Comscore.
BrandGuard is one of NewsGuard’s core solutions for advertisers looking to reduce that figure and uphold brand safety. Powered by NewsGuard’s journalist-curated trust ratings for thousands of online news and information sources, BrandGuard provides rich data about online news sources that advertisers use to avoid ad placements on misinformation, disinformation, and untrustworthy news sources inconsistent with their brand safety standards.
At the same time, BrandGuard helps advertisers identify credible, trusted news sources to include in their ad campaigns, expanding reach, lowering CPMs, and improving performance.
You can choose from one of our default inclusion and exclusion safety tiers (below), or create a custom inclusion or exclusion list based on over 40 data fields NewsGuard captures about each publisher:
